Economy

Plus500 Launches Super-App in US Market

The London-listed fintech firm Plus500 is rolling out a new super-app exclusively for US users, signaling a significant expansion into the American market.

The London-listed fintech firm Plus500 is rolling out a new super-app exclusively for US users, signaling a significant expansion into the American market.

2026-10-14 · Updated 2026-10-14

Plus500 has announced the upcoming launch of a super-app, initially available only to users in the United States. This move follows the company's acquisition of US retail investor platform Hedge, positioning the fintech for its ambitious super-app strategy. The super-app is slated for a US launch in early 2027, with plans for expansion into other regions over time. Plus500, founded in the UK in 2008, has already established a significant presence in the US, acquiring Cunningham Commodities in 2021 and seeing America become a major revenue driver. In the first half of 2026, Plus500 reported its highest customer income growth in five years, largely attributed to its expansion in the US. The company has a history of delivering strong returns to investors since its 2013 IPO, with total shareholder returns exceeding $3.1 billion following a recent buyback. Company CEO David Zruia has previously expressed that US exchanges could offer higher valuations for Plus500, noting that the company is valued as a financial services firm rather than a technology company, despite its technological operations. The launch of the super-app aims to bolster Plus500's perception as a tech firm and compete with players like Robinhood in the US investment market.